Field Notes
Observations from talking to roofing contractors.
Each one takes one way good roofers lose jobs they should have won, names its sources, and says what to do about it.
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You're renting your own customers.
What Angi's own filings show about lead services, which customers are really yours, and how to build the part of your business no price change can touch.
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Which of your jobs came from your marketing?
Why most monthly marketing reports can't say which jobs you signed, what one question on every call fixes, and how it helps whoever runs your marketing too.
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Two roofers in the driveway. The one with a number gets the yes.
Why the roofer who gives a real price range the same day wins jobs on equal work, and five things that let you do it without guessing.
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They searched for a roofer. You didn't come up.
Why a homeowner with a leak picks from the three roofers on Google's map, what Google says decides who shows up there, and what you can fix this month.
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They found you Sunday. By Monday morning they'd signed with someone else.
Why the first good answer wins more roof jobs, what the research says about how fast to call back, and how to answer on a weekend without living on your phone.