Field Notes
Observations from talking to roofing contractors.
The booklet earns the contractor’s attention. The articles earn their trust. Each one names a real source, a real situation, and a single piece of the bucket problem.
-
You're renting your own customers.
Why every dollar you spend on lead-generation platforms makes you more dependent on them — and what you actually own when the next price increase comes.
-
Your agency report has charts. None of them show the jobs.
Why the monthly marketing report you get is full of numbers that don't tell you the one thing you need to know — and what the right report would look like.
-
The only number that matters when there are two roofers in the driveway.
Why the contractor with a real estimate on the back of a business card wins jobs he should have lost on quality — and what it actually takes to give one.
-
She searched. You didn't come up.
Why a homeowner with a stained ceiling lands on a contractor she's never heard of instead of you — and the thing keeping you off her screen.
-
She found you Sunday. By Monday morning she'd signed with someone else.
Two specific reasons leads disappear before you ever get them on the phone — and the math on what each one is costing you per year.