The Field Report, for independent roofing companies
See where you stand next to the roofers near you.
A written report on how homeowners find and choose you online. I check you and three or four roofers near you the same way. Then you get a short list of fixes, in order, that can bring you more calls.
The preview is free and yours to keep. The full Field Report is $647, one time. I’m not an agency and I don’t sell marketing services, so whoever runs your website keeps doing it.
An example page one. The roofer, the competitors and the numbers are made up.
Homeowners rate you among the best of 5 roofers I checked. A few online changes could bring you more of their calls.
Fix these first
- 1Start herePut a call button at the top of your phone siteWeb person · 30 min
- 2Make your address, hours and warranty match everywhereYou · 45 min
- 3Put photos of real local jobs on your town pagesEither · 2 hrs
The kind of thing I find.
Three findings from a real check of one roofer, with the names taken out.
- Your website promises a 25-year workmanship warranty. Your listing on your shingle maker’s site says 15.Homeowners compare those pages before they call. Fixing it takes about 45 minutes.
- On a phone, your number is inside the menu. All four roofers near you show a call button at the top.Most homeowners would rather call than type. Your web person can fix it in about 30 minutes.
- Two of the four roofers near you give a price range on their website. You don’t.Homeowners want a number before they call. A simple price page is a good place to start.
What’s in your Field Report.
Five parts, in the order you’ll read them. Page one tells you where you stand. The rest backs it up.
- 1How you’re doingYour report card next to the roofers near you: reviews, how fast you answer, your website on a phone, your listings, best-roofer lists, ads, and what ChatGPT says.
- 2Where the work isThe towns near you with the most roofs reaching 20 to 30 years, how often homes sell there, and when storms hit.
- 3What to doThe fixes in order. Each says who does it, you or your web person, and how long it takes. Then a few tools that fit.
- 4Why it mattersThe research behind each fix, what one more roof is worth at your numbers, and what to watch.
- 5The proofEvery finding with a link to where I found it and the date I checked.
How it works.
No call needed. Everything works by email.
- Within 2 business daysYour free previewPage one, the list of everything I checked, and fix 1 written out in full.
- When you’re readyOne invoice, $647By PayPal invoice. Pay with a card. No PayPal account needed.
- About 12 minutesA short formA rough number is fine. It lets me work out what a job is worth to you.
- Within 5 business daysYour Field ReportThen a call about your business, and check-ins at 30, 60 and 90 days.
$647
One time. No contract.
A new roof averages about $8,200 in the US. If you keep about 25% of it as gross profit, one more roof brings in about $2,050. The Field Report costs about a third of that.
Roof average: This Old House, 2026, national average in its state-by-state comparison. Your own numbers may differ, and the form asks for them.
I’m Alan. Think of me as one more person on your team.
I’ve spent twenty years strategizing with entrepreneurs: how to grow the business, and how to use technology to get further with the people they already have. It’s the work I love. The best part is the conversation, when an owner tells me where he wants the company to go and the two of us work out how to get it there.
I’ve also worked on marketing for roofing contractors. I kept seeing good roofers get monthly reports full of charts and no plain answer to the question that matters: which jobs came from where.
The Field Report is where you and I start. After you read it, I’d like to talk with you about where you want the business to go: the jobs you want more of, your slow months, your crew, what’s next. Then we work out together how to get there.
I do the checking. You and your crew do the roofing. And I keep checking in, because I want to see it work.
Start with page one. It’s free.
Your company name, website and email. Within two business days I send page one and your first fix. Nothing to sign.