A field guide to better marketing for roofers.
Good work deserves steady jobs.
For the roofer who shows up when he says he will — and still cannot name why the phone goes quiet in January.
Five ways a contractor loses jobs he should have won.
- 01 The Empty Bucket She searched. You didn’t come up.
- 02 The Leaky Bucket She found you Sunday. By Monday she’d already signed.
- 03 The Slow Bucket The other roofer had a number before he left the driveway.
- 04 The Blind Bucket The agency report has charts. None say which jobs came from where.
- 05 The Trapped Bucket Stop paying, the leads stop. The platform always wins.
The booklet gives them names. A conversation tells me what they look like in your business.
The marketing bill keeps growing. The phone keeps going quieter.
Every roofer I talk to is paying more for marketing this year than last and getting fewer phone calls back. The agency invoice grows. The lead pipeline shrinks. Every new pitch from a new vendor promises something different and ends up looking the same.
This isn’t the moment to launch another tool. It’s the moment to listen. I’m spending the next several months talking to fifty roofing contractors before deciding what should get built next.